Blooming under its status as a design and culture capital, Japan is at the epicenter of the nation’s retail shift as technology and traditional craft collides. At the centre of this movement, products with strong echoes of Japan’s cultural heritage such as ASICS Onitsuka Tiger are celebrating vintage-inspired designs and materials. Based on the idea to release an “Authentic Japanese” inspired series back in August 2008, ASICS Onitsuka Tiger released their “Made in Nippon” line which includes iconic and classic looks from the company’s original designs. Even today, “Made in Nippon” items certainly don’t seem outdated and staying true to the heritage could be the most contemporary thing ASICS Onitsuka Tiger could do.
Through this line, the sportswear brand implements a comprehensive approach to design by commissioning local small-scale Japanese shoemakers in creating sculpture-like sneakers. Products such as the basketball inspired Fabre Deluxe was produced by utilizing vintage leather and one of a kind dying technique to achieve a highly unique and personal finish to the sneaker.