KANYE WEST & JAY-Z – “WATCH THE THRONE” POP-UP STORE


After the success of their new album this past Monday, Jay-Z and Kanye West decided to excite their fans even more.

Over the weekend the rap artist duo opened up a Pop-Up store named after their album in SoHo, New York. The store had the album print on the outside of the windows (as seen in the image above), with the actual Maybach from “Otis” music video which will be auctioned off to benefit drought relief charity in Northern Africa. Inside the boutique is a giant projection screen with a loop of the “Otis” music video, also the CD is available in the store for $15,

Sad to say, but if you are reading this and haven’t gone to this store yet, you never will. The store was only opened on the 13th and 14th of August. Peep the images below of the Pop-Up store.

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